You can see some crazy new billboards in Dallas soon. Critics say the provocative ads in violation of the liquor Industry Council Code of advertising ethics and stated that companies should not rely on sex to sell a product. The prints were shot by world renowned photographer Raymond Meier, who last worked with Skyy Skyy Infusions in 2008, launching the ad campaign, starting the global Skyy SEXY "marketing push to support the core, unflavored fire. The Skyy SEXY ads will first appear in October issues of national general consumer print and spirits industry trade publications such as Cosmopolitan, ESPN, Maxim, Rolling Stone, and Beverage Dynamics. Skyy SEXY was developed by Lambesis of Carsbad, CA.