Gatorade announced today that they were dropping Tiger, joining a long string of endorsements for the great golfer. Gatorade basically stated that they do not see how Tiger can fit the role. Nike and Electronic Arts have stayed close to Tiger, since they have vested interests in him.
This latest announcement by Gatorade may very well be the bottom for him, which is a good thing. He can now concentrate on his family and on golf. Once he returns to golf and dominates, the endorsement deals will come back - just not quite as lucrative.
